"Modern evangelicals have a ravenous hunger to be hipper than thou. They have a deep and covetous hunger to be cool -- and so we have bestselling authors, Grammy award winners, trademark lawyers, Designer Bibles with Study Notes for just about everybody, rock bands with guys filled with middle class white guy angst, earrings, and tattoos to match, rock bands with Christian women as sexy as it gets, for that special born again T & A market niche, and onward into the fog. The biblical name for all this is worldliness. And to paraphrase the late P.T. Barnum, there is a sucker born again every minute" (A Primer on Worship and Reformation, p. 12).

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